About Swindle My Soul

Swindle My Soul is a concept born in 2017 inspired by the locally owned, one and only Swindlers boutique in Tucson, Arizona.

The edgy and eclectic clothing boutique has a well-established cult following and caters to University students as well as locals of all ages.  This “retail utopia of awesomeness,” a tagline coined when the shop first opened, has taken on a life of its own, constantly morphing and changing personas as the shop takes in new employees and new customers, rising to meet new inspirations and new visions.

It wasn’t long before owner and founder Christina Henneke, knew it was time to bring an online aspect to the shop. In 2015 she had her first child, a beautiful curly blonde named Emery, and to no surprise the online store fell second to being a Mom.

Two years later while dining at a Thai food restaurant in Vegas, an idea was formed with Store Manager, Dakota Tudisco Guntert. The pair collaborated on a business plan to bring Swindlers into the realm of of online shopping. 

Dakota began working for Swindlers in 2014 while studying at the University of Arizona. Three years later she manages the staff, heads the merchandising and assists Christina in buying for the shop. Together, they make a unique and creative team with an unmistakable eye for amazing clothing, furniture and artwork.

Swindle My Soul became a partnership inspired by the soul of the southwest desert and the allure of worldwide goods.

We stock a portfolio of labels and brands, some familiar, some unheard of but radical creators trying to make their way in this ever changing industry. We also hand make and create some of our own products and jewelry. Swindle My Soul has recently incorporated furniture and home goods into its product library so our customers can more fully build a lifestyle that reflects their inner creativity. We proudly support and collaborate with local artists whenever possible.